Companies have long seen potential for brand mileage in sponsoring sportsmen and sports events because of the public appeal of sports and the icons they produce. But, looking at the events surrounding Lewis Hamilton, Wayne Rooney, English and Irish rugby in last 76 hours or so. One is curious to know the insurances companies put in place in case their brand carriers are not successful, unethical or down right childish as has been the case in the sports and sportsmen mentioned above?
There has to be some contingencies in place because the investment is made with the assumption that all events Will have a positive out come which will create leverage for the sponsors brands. How do companies get payback when Rooney misbehaves or the teams are to incompetent win and progress further in a tournament as did Ireland and England this morning?
Taf Masiye 
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