Month: October 2011

Risk awareness in endorsements and sponsorships

Taura Khuluma Say it!!, , , , , 1 Comment

Companies have long seen potential for brand mileage in sponsoring sportsmen and sports events because of the public appeal of sports and the icons they produce. But, looking at the events surrounding Lewis Hamilton, Wayne Rooney, English and Irish rugby in last 76 hours or so. One is curious to know the insurances companies put in place in case their brand carriers are not successful, unethical or down right childish as has been the case in the sports and sportsmen mentioned above?

There has to be some contingencies in place because the investment is made with the assumption that all events Will have a positive out come which will create leverage for the sponsors brands. How do companies get payback when Rooney misbehaves or the teams are to incompetent win and progress further in a tournament as did Ireland and England this morning?

Really, is this what we were holding our breath for?

Taura Khuluma Say it!!, , , , , , 2 Comments

So the “let’s talk iPhone” event has come and passed, leaving some punters a little less satisfied than others because the expected iPhone 5 was not to be seen anywhere, instead all we got was the S version of the iPhone 4. Which got me thinking, what else have organisations pretended to bring to the market, creating hype in the market only to dissappoint with far less offerings when the launch happens.

Do we, as customers, now expect more than what the companies are capable of but if we do why do they not manage our expectations? Apple could have managed the anticipation for an iPhone 5 better. Some people, including myself, have waiting for a show stopper so that it would be our next smart phone but I am afraid I might have to look to other manufacturers for my next smart phone. I’ve had the iPhone4, Siri or no Siri I am looking for more especially at that price.

Apple has lost me and I bet more customers until the next iphone reincanation