So at the risk of making terrible assumpations as well as branding some ideas as in incompatible with certain markets, cultures and people. I would like to suggest that in my opinion some countries can not run certain busineses in the same way or loosely similar business models as other countries. I mean the people in those countries not the nations as a single entities. I came across these thoughts while discussing a business opportunity within my network in Zimbabwe which led to a focus on low cost, no frills airlines. The leading examples in this market are Ryanair and Jetblue which have shown that the airline industry can still be successful despite nealry all major international airlines issuing profit warnings as we await the publication of financial results for 2012/13.
My stance is based on a recognising that running a successful airline requires arutheless determination to cut costs at all psssoble opportunities while driving revenue at the same time like Ryanair and Jebtblue. My questions is this, can we be confident that the Zimbabwean business culture as it is can hostthis type of business and stick to those requirements enough to deliver a successful business?
Honestly having regularly been at the end of customer service events, business meetings and even banking interactions in Zimbabwe, I have strong reservations that we have that mentality and culture required to run a succesful no frills airline with the same ruthlessness as Michael O’leary at Ryanair, actually not many in Europe can manage either. The issue is not so much the skills and experience to run such as business but I think its a cultural orientation issue in the African context.
But then again I might be wrong.
Any thoughts?
