An audience with the Deputy Prime Minister

After what seemed to an eternity and a comedy of gaffes, the DPM and other speakers turned up for the 10 am event at 2:30pm so you could forgive me for being sceptical before and up to the time the DPM started speaking. It was a stereotypical Zimbabwean experience of unapologetic lateness, add to that the soundman who had been drafted in to provide audio did not turn up on time, he actually arrived after the DPM had started his presentation and was rightly dressed down for it. Some things never change!!

But, once in a while there are surprises and my initial scepticism turned into optimism as the DPM’s presentation wore on, here was a different man with different thoughts that are not too unlike my own in terms the problems in Zimbabwe and the possible solutions to those problems. He spoke as a person who has seen that things can be done differently with success, He acknowledged the faults and challenges of a coalition government and eloquently pointed out that even here in the UK coalition government are notoriously difficult when it comes to speaking with one voice, making consistent policies and building confidence to those observing from a distance.

So what I learned was that there is a part for the diaspora to play in the rebuilding of Zimbabwe but that will be difficult because our expectations are unknown to those at home, somethings we go through in the diaspora are alien to them so there is need to educate either sides of the people on how to work together. There are plenty of opportunities because the period between 2000 and 2009 saw all production grinding to a halt, farming fell to 40% in not even lower , there are now more minerals to mine, the universities have closed many faculties, hospitals are operating below optimum level so surely there is a a role to play for everyone. But as the DPM said “we still need people to stay in the diaspora so that they can learn and transfer knowledge, technology and investments home”

Oh, and there is a woman selling a grinding mill!, during the question and answer session the DPM asked for women to be given a chance to ask questions because up to that time only men had been asking questions at which point one lady got the microphone and said “before I ask a question can I let everyone one know that I am selling a grinding mill, due to the electricity shortages I haven’t used it for a while so I have decided to sell it” Another lady got her chance and said “DPM I need a tractor, I have been to all banks in Zimbabwe and none of them are willing to lend me money because I live in the UK, I have a farm and contracts to supply veggies to M&S and Tesco but I can’t do it without a tractor”. But it wasn’t only women with the clever questions, one chap got up and said “DPM  we need an MP for the diaspora?” good idea but that would mean one person will represent 2 million Zimbabweans making the diaspora the biggest single seat in parliament!!

I am going into politics!

 

 

I stand corrected!!

I failed to resist the pressure to attend the ZimExpo seminar on Zimbabwe’s economy and the role diasporan Zimbabweans can play in the future of the country presented by the Deputy Prime Minister of Zimbabwe and Secretary of Affirmative Action Group no less! It turned out to be a day full of stereotypes being confirmed and suprises of finding the opposite is also true after wrongly assuming that everything is the same in the higher offices of politics.

What an insightful and enhancing afternoon!!

Full commentary to follow

It’s Friday!!

Well the “new” iPhone has gone on sale today, oh that’s why there were people waiting outside the O2 store this morning!! The BBM machine is back to corrupting social norms as usual and Samsung is suing Apple again!! Notthing new then!

What are you all up to this weekend?, I am resisting going to the ZimExpo thing in Leicester where it is rumoured that Supa Mandiwanzira and Arthur Mtambara will be tryign to convince diasporans that now is the time to invest their hard earned cash into the Zimbabwean economy. I say resisting because I am uncomfortable about the agendas of those two men, I can’t elaborate for fear of the unknown but I am not sure if I can trust what they are representing. I do however encourage anyone with investible resources to look at Zimbabwe as a destination for their money, it’s almost as good as discovering a new frontier, there is so much to do in terms of entepreneurship, the money is real and plentiful especially if you can appeal to the “New Money” people. I say take all you have learned in your travels and transfer that knowledge and experience to the home market, it is likely that you will have a novel idea that is untried and definitely without competition, a holy grail in business.

English premier league is back and hopefully without any further misery for my beloved gunners, people woke up to the news that Wayne Rooney’s moment of madness is a long line of moments of madness had all but ended the English hopes of doing well in the Euros next year, well nothing new there either!

If you are in my sphere of influence I might bump into you partying, if not drink one for me as well, come back from the weekend in one piece!!

 

So, BBM is back! If RIM didn’t know how powerful they have become, they do now!!!

I will never use a BB, glad I am not hooked on to the BBM addiction but what happened this week was amazing, one company with one unique technology had the world on its knees asking for more. Who else could do what RIM, BB, BBM did this week, has it ever happened before, are we comfortable with knowing that this could happen again?

The power that RIM, through an essential niche product, now wields was unanticipated but it touched the most important men and women in the world and the poorest too who rely on its free service to communicate. Some people I know only have the BB Pin as contact information for their nearest and dearest, yes no phone numbers or emails just a BB Pin. How have we slept on this? RIM are not conisdered a major player if you look at the sales statistics of smartphones, RIM is 4th behind Nokia, Apple and Android. But!, if the events of the last 3 days are anything to go by, RIM now know they’ve got the world by its unmentionables.

My question is this though, how come RIM still controls the devices they have sold to mobile network operators and customers? No one else doe,s should we they still continue to have such power? Remember this is power which grows with every handset sold

National Corporate Branding; what is Zimbabwe’s place in the global market place?

Some countries like South Korea face a dilemma in the global market place were consumers are not aware that the brands they consume come from there, (Grave, 2010) The worst part of this consumer misconceptions is that some global brands from Korea are misappropriated as Japanese.

All this left me thinking, how about Zimbabwe? where do we fit it amongst nations striving to be known for excellence in one industry or another. Once upon a time Victoria Falls and its imagery were the difinitive representation of Zimbabwe then things changed and the rest is history, South Africa pretty much owns the selling rights to that in the global tourism market. For a significant half of the last decade we seemed export bad publicity and hyperinflation, do any research on hyperinflation there are vast amounts of academic articles showcasing the Zimbabwean context. Thankfully that’s all behind us now but what next and more positively this time please

A desk research on Zimbabweans contributing and making a change in global development in science, technology, business and academia brings up many notable achievers and achievements. This could be a starting point but the challenge is identifying and defining a coherent message and new brand imagery because the Flame Lily and Great Zimbabwe are tired, Victoria Falls is corrupted with misconceptions of whom it belongs to. The Zimbabwe Tourism Authority is supposedly one of the marketers of brand Zimbabwe to the global audience. But my visit to their stand at the World Travel Market found a group of very keen people ill-equiped to sell Zimbabwe to the world as it is today based on my expectations on myself as a customer living in this globalsed market were everything is designed with me in mind. They looked like they have been left behind in the pre-millenium day when tourism in Zimbabwe was flourishing.

So, let’s brand Zimbabwe for tomorrow and beyond. I suspect this will scare people who want to hold on to the past the reality is all present for us to see at  ZTA, we can’t afford to revel in our past glories. The answer, I feel is in;

INFORMATION, COMMUNICATION, EXPERIENCE and REINVENTION

Risk awareness in endorsements and sponsorships

Companies have long seen potential for brand mileage in sponsoring sportsmen and sports events because of the public appeal of sports and the icons they produce. But, looking at the events surrounding Lewis Hamilton, Wayne Rooney, English and Irish rugby in last 76 hours or so. One is curious to know the insurances companies put in place in case their brand carriers are not successful, unethical or down right childish as has been the case in the sports and sportsmen mentioned above?

There has to be some contingencies in place because the investment is made with the assumption that all events Will have a positive out come which will create leverage for the sponsors brands. How do companies get payback when Rooney misbehaves or the teams are to incompetent win and progress further in a tournament as did Ireland and England this morning?

Really, is this what we were holding our breath for?

So the “let’s talk iPhone” event has come and passed, leaving some punters a little less satisfied than others because the expected iPhone 5 was not to be seen anywhere, instead all we got was the S version of the iPhone 4. Which got me thinking, what else have organisations pretended to bring to the market, creating hype in the market only to dissappoint with far less offerings when the launch happens.

Do we, as customers, now expect more than what the companies are capable of but if we do why do they not manage our expectations? Apple could have managed the anticipation for an iPhone 5 better. Some people, including myself, have waiting for a show stopper so that it would be our next smart phone but I am afraid I might have to look to other manufacturers for my next smart phone. I’ve had the iPhone4, Siri or no Siri I am looking for more especially at that price.

Apple has lost me and I bet more customers until the next iphone reincanation

Accessibility and options for businesses and customers

Improvements in communications technology has seen the expansion of means by which organisations can give their customers accessibility to their services. For many organisations the strategic choice to be accessible on multiple channels is probably an internally driven strategy but for an increasing number of orgainisations the drivers come from external pressure in the competitive environment. But, what are the benefits and disadvantages of operating a multiple access channel strategy for organisations? Are the cost implications justifed by performance in terms of revenue and is there still a place for 1 access chanel businesses in the “smart communications” world?

Leadership; the charisma conundrum

Barack Obama, Bill Clinton even Adolf Hitler and Idi Amin are all revered as charismatic leaders albeit for different reasons but commentators do not find it easy to call a woman leader “charismatic”, why not not? Is this another male only domain where women can not get membership? Why can’t a woman leader be charismatic, what about Maggie Thatcher, Benazir Bhutto were they not charismatic in their time as leaders? Condoleza Rice, Hilary Clinton, Oprah Winfrey are all very powerful women of our generation doing great things for the advancement of women and the perception of their leadership but none are considered charismatic by mediacommentators. Sarah Palin is considered less endowed in leadership qualities but she captured the imagination of millions of Americans and revitalised the McCain campaign yet she is not considered charismatic! Why? comments please!!!

Talk Business

Welcome to my blog, the intention is to post a commentary every week on marketing, corporate citizenship and business leadership in response to whatever is making the news in relation to those three topics. Hopefully you will make comments and so start a discussion on whatever gets your attention

Taf.