It is widely accepted that marketing is only as good as its knowledge of the the people it is directed at, but how do we know about these people? Trend tracking is a useful tool for market research but it also appears under used, possibly becuase of its uncoordinated nature and difficulty to measure which limits wider use of trend tracking. Here is a snippet of how companies that might be interested in trend tracking and interacting with customers in their own environment could use simple tools to gain valuable insight into their customers’ life styles