I will never use a BB, glad I am not hooked on to the BBM addiction but what happened this week was amazing, one company with one unique technology had the world on its knees asking for more. Who else could do what RIM, BB, BBM did this week, has it ever happened before, are we comfortable with knowing that this could happen again?

The power that RIM, through an essential niche product, now wields was unanticipated but it touched the most important men and women in the world and the poorest too who rely on its free service to communicate. Some people I know only have the BB Pin as contact information for their nearest and dearest, yes no phone numbers or emails just a BB Pin. How have we slept on this? RIM are not conisdered a major player if you look at the sales statistics of smartphones, RIM is 4th behind Nokia, Apple and Android. But!, if the events of the last 3 days are anything to go by, RIM now know they’ve got the world by its unmentionables.

My question is this though, how come RIM still controls the devices they have sold to mobile network operators and customers? No one else doe,s should we they still continue to have such power? Remember this is power which grows with every handset sold